5 Rock-Solid Tips for Starting a Sublimation Company in 2022

5 Rock-Solid Tips for Starting a Sublimation Company


Creating custom jerseys is a booming business that’s only getting bigger. With full sublimation printing, it's now easier than ever to create crisp, unique designs on any kind of clothing.


From custom sweaters, pyjamas, sweatpants and hats to jerseys and sportswear, the full sublimation clothing market has something for everyone.


If you want to get in on the action, here are five rock-solid tips for starting your own sublimation company.



1. Identify your Target Market

Niche offerings like baseball jerseys that are specific to a certain sport are great products to offer with custom sublimation.


The custom jersey market is for sports fans of all levels. From the casual fan who wants to show their team pride, to dedicated die-hards who want the best possible gear, this market has something for everyone.


Consider a niche market like baseball specific products, or hockey jerseys. Street hockey, ice hockey and ball hockey fully custom sublimation jerseys are a great place to start! There are tons of great opportunities for custom sublimation merch when you choose to focus on products that are specific to a certain sport.


Most importantly, identifying your target market and keeping in line with customer needs will ensure brand loyalty in the long run. Customers might suggest changes to the design of a product or offer feedback on the quality of a custom jersey, so it’s important to take note. Responsiveness is key in order for a custom jersey company to maintain customer satisfaction and continue growing the business. Keep customers coming back year after year by offering high quality products at affordable prices.



2. Quick, Quality Communication

Establish consistent communication with your supplier, business partners, employees & customers.


Whether you’re creating a social media post for you business page, writing a blog, or responding to a customer inquiry email, you need to establish and maintain a professional tone. Be consistent in your communication and stay up-to-date on news within your industry so that you are always able to respond with the accurate information in a timely manner.


Strive to provide quick and quality communication with your suppliers so that every one of your custom sublimation jersey orders run as smoothly as possible. It’s a good idea to update your customers on the progress of their order once it’s been sent to production, so be sure to stay organized and schedule follow-ups for all orders.


By monitoring standard market jersey prices closely, you can keep your prices affordable while still providing high-quality products. Take notes from any competitors, and use custom jersey related social media posts to interact with potential customers and gather product ideas.



3. Bringing in Customers

Equally important is keeping your current customers happy once you've closed a sale.


When you’re running a custom sublimation jersey business, it’s important to know how to bring in new customers. 


Here are a few quick tips for bringing in new customers easily:

  • Offer affordable prices on custom jerseys. Manufacturing locally can also save on shipping fees.

  • Maintain communication with potential customers through social media pages like Facebook, Instagram and Twitter.

  • Include a link to your website in all posts.

  • Engage customers in discussion forums and blog comment sections. Encourage feedback or questions about products.

  • Use keywords throughout your website to boost traffic.


Once you have customers, keep them happy with timely shipping and quality products. Make sure you're keeping up with the latest trends in custom jersey sublimation printing and patterns, so your customers can always find the right products with the most unique design options.


Not sure how to start making custom jerseys? Contact us and let us know what types of full sublimation custom products you want to sell, and we can get started on your designs.



4. Building a Website

Your brand logo will be on every jersey you produce, so make it simple with crisp lines. 


Your website will be your most important online resource in a custom sublimation jersey business. It’s where customers will go to ask questions, get answers, and explore all of the products you currently offer - including announcements about new & coming soon items.


Design a custom logo for your jersey business. You can use a variety of tools, such as Adobe Photoshop or Illustrator to create a vectored logo. Use high-quality graphics to create a distinct and memorable image that will help customers recognize your brand on the web. If you want your logo printed on each product, make sure you choose a location where it stands out. Being proud of your company's products is the easiest way to sell them.


Post helpful content and up-to-date information on your website. Make sure you're answering the first questions your customers will have. For example, if you offer no minimum order quantity, like we do, you need to mention that on your site.


You should put the most important information in your banner header, as it is the first thing your customers will see when they visit your website.


In the picture below, you can see our banner header stating “No Minimum Order Quantity”. 


5 Rock-Solid Tips for Starting a Sublimation Company in 2022. In the picture below, you can see our banner header stating “No Minimum Order Quantity”.



If you’re looking to start your custom jersey business right away, contact us. For no additional cost, you can host your shop on teamgear.ca/pages/featured-shops



5. Order Samples 

Showcasing your high-quality sublimation jerseys is the best way to sell more.


One of the best ways to show off your custom jerseys is by getting samples in-house. This will allow you to share your designs with customers and see how they look on different body types. You can also give out free samples as a way to promote your business.


When you are choosing a supplier, it is important to choose one that is easy to work with. You want someone who will be able to quickly produce your jerseys, including any samples, and help you troubleshoot any issues that may arise.


When you are designing custom jerseys, it is important to make them something that you love. You want to be able to wear your custom designed products every day and feel proud of it.


Start today by ordering a sample pack of mens & ladies jerseys from TeamGear Canada. Contact us and let us know what style of design you’re looking for, as well as which products you’d like to sell on our Featured Shops page.




By following these 5 tips, you can get started on building your own custom sublimation jersey storefront. Custom jerseys can be a great way to show your team spirit and promote your business. By ordering samples in-house, you can get customer feedback and see how the design looks on different body types. Choose a supplier that is easy to work with, create jerseys that you love, and start selling custom jerseys today!

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