how to write a sports blog about your custom clothing business

How to Blog About Sports: An In-Depth Guide for Your Sportswear Company

The world of sports is always changing - new athletes, new teams, new records. This can make it difficult to keep up with the latest news, especially if you're running a sports blog.

However, by staying up-to-date on the latest happenings in the world of sports, and writing about relevant topics and helpful how-to’s, you can ensure that your blog remains relevant and exciting for your readers.


If you're not sure how to blog about sports, don't worry- we're here to help.


In this guide, we'll discuss how to find and research interesting topics to write about, and what you should include in your sportswear blogs.

By following these tips, you'll be well on your way to creating a successful sports blog that your readers will love.


How to Find Interesting Topics to Write About

A huge part of writing a blog is coming up with ideas for new content. If you're struggling to come up with ideas for your sports blog, here are a few places you can look for inspiration:

  • Your favourite sports website or blog
  • Sports news websites like
  • Social media pages from your favourite sports team
  • Word of mouth - talk with your fellow sports fans and see what they have to say
  • Local Sports teams - you can report scores and blog about current league standings and game results

Once you have a few ideas for topics, you can begin creating original content that your target audience of fellow athletes will enjoy reading.


Write Engaging and Informative Blog Posts

Now that you have a few ideas for topics, it's time to start writing your blog posts. When writing blog posts about sports, it's important to keep a few things in mind:


1. Make sure to research your topics

Before posting, make sure the information within your post is up to date, informative, and unbiased. Aim to post 1-2 articles per month on your blog to keep your audience coming back for more.


2. Your writing should be interesting and capture the reader’s attention

Set the tone you want to convey in your blog, depending on the nature of your business. Do you want it to read professionally, as an educational resource would? Or do you prefer to write in a casual tone to try and relate to your readers?

However you choose to write, make sure your tone is consistent throughout your whole website, so your readers and audience know what to expect. It’s also very important to ensure that your blogs are accessible to all viewers, so be sure to include alt text on all images, and SEO descriptions to help make your site more user-friendly.


3. Each post should be well written and free of errors

The easiest way to establish and maintain credibility as a business is to ensure your writing is always spell-checked, free of errors, and grammatically correct. Be sure to double check your work, including all photo captions and SEO keywords, to be positive that everything is spelled correctly and free of formatting errors and other issues.

If you can keep these 3 things in mind, you'll be well on your way to writing successful blog posts that your target audience will love.


Choose the right images for your blog posts

Another important part of writing a successful blog is choosing images that compliment your posts. When choosing images for your sports blog, make sure they are relevant to your post, high quality, and helpful in conveying your message.

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The best practice is to keep it simple, and use an image that is easily recognizable and will immediately inform the reader with a visual cue of your blog topic. If you’re writing a blog about the different types of shorts available for basketball, you need to include a photo of all the options.

If appropriate, you can use images, infographics, and videos in your posts to break up the text and make your posts more visually appealing.

Images are a vital part of any blog post, but they're especially important for posts about sports. After all, sports are all about the visual spectacle. If you can find images that meet the above criteria, you'll be sure to have blog posts that look great and are easy to read.

Take a look at some of our other blog posts to see how the images relate directly to the content within the blog itself.




In summary, sports blogging can be a great way to share your love of sports with the world. However, blogging about sports is not the same as writing about other topics. It’s important to keep your information up-to-date, even if it means editing your previous posts. Follow our tips above to help give you ideas on how to start a sports blog.

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