Start Your Custom Jersey Company in 7 Easy Steps!

In this post, we'll share 7 easy steps to take on the path to starting your own custom jersey company.

It’s no secret that the clothing industry has seen some major changes over the years - even in the past decade! However, this isn’t to say that people have stopped buying clothes.

Consumers have become more conscious about where their clothing is coming from, what materials are being used to manufacture it, and who exactly is making it.

As such, the demand for custom private label brands has never been higher. This is great news for small business owners who are looking to start their own clothing line. With the right help and guidance, you can start your own custom jersey company as a side business or full-time venture.

Looking for more help with starting your Sublimation Company? Check out our post here on 5 Rock-Solid Tips for Starting a Sublimation Company.


The Demand for a Custom Jersey Company

custom jersey company design ideas

Custom private label brands are gaining popularity as consumers become more and more aware of what they are buying. Consumers are looking for higher quality, ethically made, and stylish items that accurately reflect their style and personality.

With this rise in demand, there is an opportunity for small business owners to create their own custom jersey company.

There are many benefits to starting a custom jersey private label company. You have the freedom to create and market your own clothing line without having to invest in expensive mass production methods or inventory. You have the opportunity to create high-quality, custom-made products that truly stand out from the competition. Finally, you have the flexibility to respond quickly to customer demands, thereby increasing your sales and profits.


How to Start Your Own Custom Jersey Company

1. Research the Market

Before you can start your own custom jersey private label company, you’ll need to do some research to figure out what’s already out there. Researching competitors will give you a good understanding of how your brand fits into the already established market. It's also a great way to gather ideas on where you can find suppliers and materials.

By analyzing your competition, you can determine what products they offer and compare them to your potential offerings. Find out what makes you different from your competition, and focus on that!

custom jersey company full sublimation printing


2. Create Your Brand Identity

When starting your own custom jersey private label company, it’s important to create a distinct brand identity for your business. Not only will this help you stand out from the competition, but it will also give your customers a reason to come back. Decide on a unique product or service to offer, such as custom jersey designs, unique fabrications, or monogramming options. Make sure to also create a logo, slogan, and website to help promote your business.

For example, at TeamGear Canada, we choose to offer products without an order minimum, which is rare in the full sublimation market.

Additionally, we never charge artwork fees or setup fees, which are typically unavoidable with other suppliers. These factors set us apart from the competition, along with our unmatched, kind-hearted and friendly customer service standards. This effectively puts us a tier above the rest when it comes to full sublimation suppliers.

Invest in new products and even custom packaging, like printed boxes and bags. If your internal costs are low enough to allow for it, you can even create custom sublimation drawstring bags for each customer to put their order in. This practice is ideal for single jersey orders, or small accessory orders so that everything will fit in 1 bag.


3. Identify Target Demographic & Suppliers for Your Custom Jersey Company

Once you’ve decided on the product or service you’ll be offering, you’ll need to identify your target demographic and the best way to reach them. Ask yourself questions such as: Who will be interested in my product? How can I best reach them? What do they care about? Answering these questions will help you create an effective marketing strategy for your business.

For example, TeamGear Canada clients are sports enthusiasts of all kinds who are looking for comfortable, high-quality custom sports jerseys with an easy ordering process and unbeatable customer service. To reach our target demographic, we focus on crafting jerseys for popular sports, as well as spreading our name through word of mouth.

As well as identifying your target market, you may also need to source a reliable supplier to create your products. You’ll need to do your research to find suppliers that can provide the right materials for your custom jerseys.

Make sure to consider different options to compare prices, quality and turnaround times. Make sure to also think about how you can create a lasting relationship with your suppliers; this will enable you to get discounts, production priority, and other added benefits.

At TeamGear Canada, we partner exclusively with a supplier who we trust to provide us with the highest quality materials and best price points.


4. Develop a Business Plan

custom jersey company

A business plan is essential for any start-up, as it helps you think through all aspects of your business, from the technical details to the financial implications. Your business plan should include information about

  • Your mission statement
  • Your business model
  • Your competitors
  • Your pricing structure
  • Your projected sales and profits

Creating a comprehensive business plan will help you gain clarity on your product, define your goals and objectives, and create a roadmap for success.

Building a business plan is an essential part of starting any new business. You’ll need create an in-depth plan that outlines your business objectives, target market, financial goals, and how you plan to reach them. This will help you get organized and figure out how much money you’ll need to invest in the business. You will also be able to use your business plan to apply for startup funding or investors if needed.


5. Design Your Branding

Your brand is the unique look and feel of your business. It’s a combination of your logo, colours, font, and other visual elements that helps customers

Once you’ve developed a business plan, you’ll need to create a brand identity that reflects the mission and values of your business. This will help you stand out from the competition and ensure that you’re reaching the right customers. Your brand identity should include:

  • Your logo
  • Your website
  • Your messaging and voice
  • Your packaging
  • Your customer service standards
  • Your website

Having a professional website is essential for any business, and it will be the first place your customers will go to find out more about your products.

Your logo is also a necessity - it’s the first thing customers will see and it will help them to recognize your brand. Your logo should capture the essence of your business and communicate your unique value to customers.

Designing the perfect logo can be a challenge, so it might be a good idea to consult a professional graphic designer. Keep in mind that your logo will be printed on every item your brand creates, so it’s important to choose something simple and sleek that will stand out on any jersey.


6. Design Your Products

custom jersey company mockup

Before you can start designing your custom jerseys, you’ll need to make sure you have the right materials. You’ll need to consider fabrics, thread, lining, and other elements that will make up the finished product. Take into account the climate where your product will be used, and make sure you’re using materials that will keep everyone comfortable.

Once you’ve designed your logos and chosen fabric, you’ll need to create blank mockups that match your jersey styles. This way each design can be done on a fresh page, and to the customer’s exact specifications.

The last step before you start production of your custom jersey is to test your samples. Test the fabric for durability, dye for colourfastness, and logo for clarity. Make sure the finished product is up to your standards before committing to a larger order.


7. Identify potential partners

Finding potential partners for your custom jersey business is a great way to expand its reach. Think about developing relationships with local sports organizations, teams, and leagues as well as sponsors and influencers in the industry. These partners can offer access to valuable resources, such as space for your own retail store, or even financial assistance.

Finally, identify potential suppliers for your company, as well as any other necessary partners. Make sure to do your research and compare quality and price to find the best value.

Having the right partners in business is key to success. Be sure to only work with someone you trust in a business partnership. Don’t just go with the easiest option, or a recommendation from a friend, without doing your background research. Always ask for references and do extensive background research before agreeing to any partnership opportunities that arise.

Check out more tips here on How To Become a Custom Jerseys Dealer and learn how to get started TODAY!

custom jersey company logo


In summary, it takes a lot of time and effort to create your own custom jersey company. However, all of this effort is worth it if you are passionate about your field of work.

Once you establish your brand and product line, you can continue onwards and create a marketing plan to get the word out about your company. This should include the types of ads you plan to run, when to run them, and any associated costs.

It’s important to remember to set realistic goals and timelines for yourself in the process of establishing your company.

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